Every year companies spend heavily on advertising and earn handsomely from the additional business advertising generates. ADVERTISING IS the strongest weapon of the marketing profession all over the world. The success that accrues from advertising a product depends on how the product is presented to the public. If a company presents its product through an advertisement in an effective manner, then the viewers will definitely prefer the product. To insert an effective advertisement, the company has to spend a lot of money. Nowadays, companies like to spend their money on celebrities, politicians, well-known sport persons, etc, to advertise their products.