Sunday, February 19, 2012

Microsoft acquires Navic Networks

Microsoft Corp. has acquired Navic Networks, a Waltham (Massachusetts)- based company that specializes in emerging forms of TV advertising technology for an undisclosed amount. This deal is the latest step by Microsoft to turn itself into a one-stop shop for digital advertising. Microsoft's biggest deal in the advertising market was a $6 billion acquisition of Seattle-based aQuantive a last year.

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